Sunday, July 08, 2007

GM adds deals to transform its sales

Tuesday, June 26, 2007
GM adds deals to transform its sales
The Detroit News

General Motors Corp. will try to pump up summer sales with another round of interest-free loans for up to three years, coupled with $1,000 discounts for some 2006 and 2007 models, the automaker said Monday.

The promotion runs today through July 9 and centers on the new film, "Transformers," which features four GM vehicles.

Offers will apply to models including the Chevrolet Tahoe and GMC Envoy sport-utility vehicles and Pontiac G6 sedans.

"We're pretty pumped up about it, anything to drive traffic in here," said Brady Brown, a new-vehicle sales manager at Bob Tolkan Buick Pontiac GMC Truck in Milwaukee.

GM has curbed incentives while not ceding too much market share to Asian rivals. Sales were down 3 percent the first five months of 2007 compared with 2006. GM said it stabilized its share of the retail market.

Bloomberg News contributed to this report.

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