Saturday, December 16, 2006

GM will feature stars and cars at celebrity fashion show

Monday, December 11, 2006
GM will feature stars and cars at celebrity fashion show
Sharon Terlep / The Detroit News

General Motors Corp. will bring its L.A.-style celebrity car fashion show to the banks of the Detroit River next month in an effort to hype its vehicles just before the North American International Auto Show.

Several stars will accompany GM vehicles as they glide down an aisle set up inside a heated tent along the Detroit River. GM announced on Monday that the event will take place on Jan. 6, the night before the auto show's first press day.

GM has hosted a similar event in Los Angeles as part of the festivities surrounding the annual Oscar awards, but it will be the first time the automaker has done it in Detroit.

Celebrities already signed on for Motown event in Motown include: Cheryl Hines, from the HBO's comedy "Curb Your Enthusiasm"; Vivica A. Fox, who's been in several films and movies including the most-recent edition of "Dancing With The Stars"; supermodel Petra Nemcova. Danny Masterson from "That 70's Show" will DJ the event.

GM will show off 17 vehicles during the event, called GM Style.

"Not to be eclipsed by the star power in the room, Style's pristine fleet of GM vehicles will captivate the audience with the world debut of a concept vehicle," Mike Jackson, GM North America vice president, marketing and advertising said in a statement.

You can reach Sharon Terlep at (313)223-4686 or

© Copyright 2006 The Detroit News. All rights reserved.


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